Modernizing a website maintaining brand consistency

Year

2025

We redesigned the full website of Analytic Partners following their rebranding and refreshing their online presence. The goal was to create a modern, clean experience that reflected their expertise and professionalism. I was part of the team designing the pages and I specially took care of keeping the brand consistent across all pages and devices.

The Ask

Analytic Partners had redesigned their branding and needed to modernize their website and a set of digital modules that could be replicated across landing and event pages. The goal was to create a digital set of resources that adapted the new branding to the web, refreshing the interactions across their site and capturing the spirit and identity of this new chapter in Analytic Partners’ history.

Setting guidelines

Adapting their new branding implied creating a set of guidelines for the site, structuring their brand on the contrast between their white and black backgrounds and balancing them with colored accents that provided a sense of depth and dynamism. These guidelines, supported by the brand shapes that represented the data and the process behind their service, allowed us to diversify the applications on the different modules, converging in a coherent visual language that felt modern and professional.

Expanding the work

The guidelines allowed for a broader exploration of resources across all sizes and purposes. Analytic Partners asked us to explore their secondary communications, such as emails, event and landing pages, so that these touchpoints with their clients were consistent with the look and feel that we designed for the website. My role then became adapting the guidelines to the different tools and requirements that these pages presented, creating new modules and solutions to fit the information that they wanted to convey and exploring new ways in which Analytic Partners’ brand could grow.

The Outcome

This project became the testing ground of new methodologies on an internal level. We were able to build and expand a module repository and a scalable structure that made it easier both to design and maintain the website without losing precision, consistency and efficiency. Additionally, the recurring explorations of interactivity and hierarchy, paired with a series of breakthroughs in terms of layout, typographic design and editorial input, enriched the team’s experience.

Email me at

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Available for collaborations, freelance projects, and meaningful conversations.

Bogotá, Colombia

ne.rojas213@gmail.com

2026

Email me at

Follow me at

Available for collaborations, freelance projects, and meaningful conversations.

Bogotá, Colombia

ne.rojas213@gmail.com

2026

Email me at

Follow me at

Available for collaborations, freelance projects, and meaningful conversations.

Bogotá, Colombia

ne.rojas213@gmail.com

2026